The Lone Star Coastal Exchange is proposed by the SSPEED Center at Rice University as a landscape-scale, non-structural hurricane surge mitigation strategy for Matagorda, Brazoria, Galveston and Chambers Counties. The LSCE proposes a web-based transaction platform to connect buyers and sellers of ecological services. The goal of the LSCE is to create an ecologically-based economy will allow private landowners to realize income from creation and restoration of native ecological systems that are productive and resilient to surge flooding. If successful, this effort could redefine private land conservation efforts in Texas.